Bordurian Thug:
Who exactly are 'young readers'?
I’m not certain, but I
think it’s readers who are
young …? (By which I think, they mean anyone but me) ;-)
Bordurian Thug:
Surely Tintin albums appeal to young readers anyway!
Well, traditional western comic sales are tumbling in both the English-speaking and the Francophone world, seemingly as the young go for Manga; furthermore, Tintin has had limited success in the States, so that’s one large collection of young folk to whom the boy reporter hasn’t been appealing, and any publisher would be mad not to try and do things to address that market.
Add to this the fact that the young are also spending their pocket money on things like video games, and apps for their ’phones, and you have a further erosion of the market against which publishers must compete to stay in business.
Seriously, there’s nothing particularly odd about it, is there? The
Archives Tintin volumes are aimed at an affluent adult market, and are given supplementary archival material catering to the grown-up fan looking for information beyond the actual album; the young reader editions would appear from what I have read (I’ve not seen them myself, so stand ready to be corrected) are priced for the younger pocket, and contain information about the books themselves. This acts as a nice “come onâ€Â to potential purchasers - everyone likes extra material, don’t they? - and will no doubt also have an attraction to collectors such as ourselves (given how sought-after the
Making of books are).
It’s apparent from the years I have spent here, and the questions which get asked, that there is a lot in the books which I take for granted which is a closed book to young readers now: pre-decimal currency, dial ’phones and manual exchanges, flying boat services, to name but a few. If even a little of this stuff was included, it would be great for our next generation of little Tintinologists.
Update 20/10/2011: I was in my local Waterstone’s and noticed that the Young Reader versions of
Unicorn and
Rackham were now on the shelves, from Egmont (these are marked “Not for sale in the United Statesâ€). They are paper-back, and in a small format (22.6 x 15 x 1 cm, or so it says on Amazon.co.uk), and have an additional 20-plus pages of extras, talking about Hergé and his sources, laid out in a style similar to the three
Tintin and Snowy albums (the set of books which came out in the manner of an annual a few years back). From what I saw, I think these could be quite nice as a set, and would have been an attractive proposition for me as a child (and possibly as an adult, as a couple of pictures were ones I’m not sure I’d come across before, such as a reference for the idol of Sir Francis).
I’m pleasantly surprised and impressed.